Allison Hassard, our AIFD, CFD Certified floral design lead & director of weddings & events, has been passionately immersed in the floral industry since the age of 16.
For the past 30 years, she has been a cornerstone of Frugal Flower—now Just Bloom’d—where she has elevated the company's wedding business to new heights with her innovative artistry and commitment to Design Education, Passion, and excellence.
Known as the "female MacGyver" of floral design, Allison thrives on crafting breathtaking backdrops and feature structures that serve as the perfect canvas for her team's unparalleled creations.
Always expanding her skill set, she earned her welding certification in 2021, seamlessly blending craftsmanship with creativity.
Allison's expertise and dedication have earned her and her team recognition in Boston Weddings, Bespoke Bride, and as a featured artist in the globally celebrated Fleurs de Villes. With her visionary talent and years of experience, Allison continues to make every wedding an unforgettable floral masterpiece.
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Weddings Created in 2024
Weddings Created Since 1990.
JUST BLOOM'D by the Numbers
" The worthiest works of all often reflect an artful creativity that looks more like play than work. "
Words we Live by
The newest member of the Just Bloom’d Weddings team, Beth specializes in intricate, detailed floral work that beautifully enhances every event. Her passion for weddings and eye for small, meaningful touches make her an invaluable asset to our design team.
WEDDINGS DESIGNER
With over 40 years of experience, Denise brings unparalleled artistry and expertise to the Just Bloom’d Weddings team. Known for her intricate designs and heartfelt creations, she excels at crafting breathtaking arrangements and wedding florals that leave a lasting impression.
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We combine a deep passion for our craft with over 35+ years of industry expertise to dream up custom florals that are not only stunning, but deeply personal.
From your first consultation to the moment you say "I do," we are there by your side, turning your vision into an artful reality —so you can fully embrace your day, stress-free, and completely in the moment.
What sets us apart? Our ability to blend bold, innovative ideas with timeless design, all while providing an easeful, client-first process: we create stunning florals that are uniquely yours.
With a small but mighty team devoted to impeccable service and heartfelt artistry, JUST BLOOM’D delivers the magic that makes your day unforgettable.
JUST BLOOM'D.
JUST BEAUTIFUL.
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" I’ve never been obsessed with the look of florals like I was on our wedding day. Everything was beautiful and beyond perfect. "
At Just Bloom’d Weddings, we’re deeply committed to bringing your love story to life through thoughtful, elegant floral design.
Every bloom is selected and arranged with care, ensuring your wedding florals are a true reflection of your unique journey to 'I Do.'
Let’s create something unforgettable, rooted in floral artistry and the joy of your celebration.
Rooted in celebrating your love
With Care.
dedicated to honoring your LOVE story
