AIFD-Certified Florist, Certified Welder, Starbucks enthusiast, & lover of all things romance, family, and weddings.

MEET Allison

Dane Estate Styled Shoot, Just Bloom’d Weddings – courtesy of Addie Roberge Photography

Congratulations to all the newly engaged couples out there! We know that you’re in the midst of planning the biggest day of your lives (eek! cue the excitement and the anxiety!), and we want to help make it absolutely perfect, seamless and stress-free.

After many years in the wedding floral business, we can tell you we’ve experienced it all – and can help you every step of the way on your journey. At Just Bloom’d Weddings, we believe that your wedding day should be a reflection of your unique love story, and we’re here to help bring that vision to life through our stunning floral designs, our trusted expertise, and 1 on 1 partnership.

As a team with over 75+ years of combined experience, we truly understand that every detail matters when it comes to creating the perfect wedding. That’s why we work closely with you to not only understand your style and preferences but also to share best practices, tips, resources, vendors in the community, and truly bespoke ways of working within your desired budget – so together, we can curate the perfect floral arrangements that will truly capture the essence of your love in a unique and spectacular way.

We believe that the beauty of flowers lies not just in their visual appeal, but also in the emotions they evoke, and in the passion and artistry of the hands that arrange them. Our team is passionate about creating designs that not only look stunning, but also convey the right emotions – to create bespoke, magical moments that you will remember with vivid detail – with textures, florals, and the right ambiance with candles, greenery, and extra special touches.

Whether you’re dreaming of a romantic and whimsical wedding, or a chic and modern affair, we have just the expertise and creativity to bring your vision to life.

At Just Bloom’d Weddings, we pride ourselves on our personable approach and attention to detail. We understand that planning a wedding can be overwhelming, and we’re here to make the process as stress-free as possible. We love getting to know our clients and building meaningful relationships that last beyond the wedding day. 🙂

So, whether you’re a newly engaged bride or groom, parents of the couple, or a loving friend or family member who is helping to plan a dream day, we invite you to get to know our wonderful team at Just Bloom’d Weddings. We each bring our own unique blend of passion, artistry and love to what we do. Read on to get to know a bit more about our team!

Meet: Allison

Allison Hassard AIFD, CFD – Wedding & Event Director | Lead Designer

AIFD Certified, floral design lead, Allison began her career in the industry at just 16 years old. Allison found her home at Frugal flower over 25 years ago, and today, she oversees the company’s wedding and event business. An integral part of The Frugal Flower, she brings her unmatched creativity, deep industry knowledge, careful attention to detail, and unending passion to every wedding and event she works on. She garnered her welding certificate in 2021, and hand-crafts many of the backdrop focal structures we design with. She is a trusted source for every couple, ensuring they enjoy a seamless planning process and truly memorable dream wedding. Allison and our team have been featured in Boston Weddings.

Here are some fun facts about Allison!

  1. Allison has been taking dance classes with the same dance teacher (and former Rockette!) for over 50 years! Her favorite style is tap dancing.
  2. Allison LOVES the water… a pool, the ocean, a lake… it’s so calming – and the water is her happy place!
  3. Allison received her welding certification in 2021 and engineers many of our focal features for the ceremony herself!
  4. Allison LOVES yard work, gardening, and foraging – she always tries to incorporate things that she’s harvested into every single bridal bouquet – for a little something personal and extra special!

Meet: Michael

Michael Maskery, CFD – Certified Floral Designer

Michael is one of the most essential additions to our team. With his many years of experience in the floral industry, he brings a modern, artistic flair to the design table, and that special magic to his dazzling wedding designs. Michael proudly added the official title “Certified Floral Designer” from the American Institue of Floral Designers to his toolbelt in 2022 after completing their test & certification. Brides fawn over the highly-curated, tasteful, and elegant creations that he incorporates into their big day. Outside of our weddings and events, Michael’s innate sense of art, design, technique, and flair for drama, texture, tone and mood, can be seen in his breathtaking arrangements for weddings of all sizes and visions.

Here are some fun facts about Michael!

  1. Michael just got married in October of 2022!
  2. His favorite movie is Wizard of Oz and has watched it over 200 times (at least!)
  3. In fact, he exchanged rings in front of Dorothy’s Red Slippers at The Academy Museum in Hollywood!
  4. His favorite board game is clue

Meet: Denise

Denise Collette, Floral Designer

When it comes to floral design, Denise is a true master of her craft – we’ve been eternally grateful to have her with us for over 20 years. Denise has been artfully designing beautiful florals and statement pieces, specializing in grander statement pieces like stunning hanging sprays and floral displays, as well as breathtaking statement arrangements. Clients rave about her spectacular, intricate, hand-crafted designs.

Here are some fun facts about Denise!

  1. Denise got married at a lighthouse on the coast of Maine
  2. Speaking of Maine, Blueberry is her favorite flavor
  3. She totally has a thing for flamingos, and dreams of living in a pink house on a beach in Key West…with lots of those pink flamingos 🙂

We’d love a chance to connect with you! Connecting on a consultation call is the first step to get to know one another, and really understand your vision – so we can see if we might be a good fit to being your dream wedding to life with our stunning floral designs and heartfelt approach. Feel free to reach out to us via our custom wedding floral inquiry form, below!


Meet the Just Bloom’d Weddings Team

Created by potrace 1.15, written by Peter Selinger 2001-2017


Created by potrace 1.15, written by Peter Selinger 2001-2017

Introducing: the Just Bloom’d Wedding’s Blog!

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Just Bloom'd Weddings

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We work 1:1 with each and every bride to create the bridal bouquet look that perfectly complements their own individual preferences, style, and aesthetic, offering our expert guidance on floral and greenery choices, sizing, and style that will work best for you.