After the rush of the busy holiday season in the shop, our fearless lead designer, Allison, had a vision: Pantone Color of the Year had been announced for 2023, ushering in the promise of bold and vibrant days ahead!
2023 Pantone Color of the Year, Viva Magenta, is a berry-hued, blissful re-introduction to the world of color. After many of us have been through so much over the past few years, we were inspired to infuse celebration, striking color, and textures into our lives, and Viva Magenta gave us full permission to dive in.
We are thrilled and honored to be published by the highly esteemed wedding publication, Bespoke Bride, who premiered our shoot this week!
Inspired by the base note of Viva Magenta, Allison, and Marketing Lead Hannah, dove into color families and stylings that incorporated this beautifully bold shade seamlessly. Inspired by 4 distinct colorways and the regal air of each unique space within the stunning Dane Estate in Chestnut Hill, MA, Allison dreamed up each vision with the help of the Just Bloom’d Weddings Designer team Michael, Michael, Stephanie, and Beth to bring them to life with their special blend of floral magic.
Mr. G’s Tuxedos and Men’s Fashion provided the chic Ike Behar double-breasted tuxedo and patent leather loafers, as well as the viva magenta-inspired floral bowtie to complete Jason’s chic groom aesthetic.
Boston Bride graciously styled Vanessa in a stunning fit-n-flare, custom beaded champagne and ivory dress and romantic detachable chiffon skirt. Boston Bride sourced this amazing dress (and many others) from women designers in Ukraine and always seeks to support their beautiful lineage of handiwork on the world stage.
Our amazing photographer, Addie Roberge of Addie Roberge Photography, utilized a combination of pink uplights, subdued lighting, and flash photography in the scenes to create both romantic and on-trend looks that are highly requested by couples.
B. Remembered Weddings shot a beautiful highlight reel of the day, capturing Jason and Vanessa’s love story in a series of short clips. Their cinematic take on our stunning shoot and personal touch with their couple interview makes the video an absolute treasure for the couple for a lifetime.
Vanessa’s Hollywood glam hair was created by incredible stylist Nicole Greco, owner and founder of Hair by NMG, and accented with a gorgeous crystal comb from Boston Bride.
Vanessa’s makeup was an effortless and refined look by Beauty By Lo founder, Lauren Branch.
More to come from this incredible wedding-styled shoot, soon!
Name: Hannah Gerry, Lead Marketing and Comms – Just Bloom’d Weddings
Allison Hassard, Lead Designer, AIFD CFD – Just Bloom’d Weddings
Addie Roberge, Addie Roberge Photography
James Toohey & Sophie Johnston, B. Remembered Weddings
Vanessa and her fiancé, Jason
Nicole Greco, Hair by NMG
Lauren Branch, Beauty by Lo
Gown, Skirt, Crystal Hair Comb, Styling
Giggi Berube, Boston Bride
Suits and Styling
Keith Berube, Mr. G’s Tuxedo
Katie Kormushoff, Serif and Sans
Amanda Gifford, Sweetly Designed Events
Kaly Mueller, Kaly’s Cakes & Bakes