AIFD-Certified Florist, Certified Welder, Starbucks enthusiast, & lover of all things romance, family, and weddings.

MEET Allison

After the rush of the busy holiday season in the shop, our fearless lead designer, Allison, had a vision: Pantone Color of the Year had been announced for 2023, ushering in the promise of bold and vibrant days ahead!

2023 Pantone Color of the Year, Viva Magenta, is a berry-hued, blissful re-introduction to the world of color. After many of us have been through so much over the past few years, we were inspired to infuse celebration, striking color, and textures into our lives, and Viva Magenta gave us full permission to dive in.

We are thrilled and honored to be published by the highly esteemed wedding publication, Bespoke Bride, who premiered our shoot this week!

Inspired by the base note of Viva Magenta, Allison, and Marketing Lead Hannah, dove into color families and stylings that incorporated this beautifully bold shade seamlessly. Inspired by 4 distinct colorways and the regal air of each unique space within the stunning Dane Estate in Chestnut Hill, MA, Allison dreamed up each vision with the help of the Just Bloom’d Weddings Designer team Michael, Michael, Stephanie, and Beth to bring them to life with their special blend of floral magic.

Here we preview scene one, a gorgeous floral frame and cascading couch floral vision.

A breathtaking display of bright pinks, peaches, apricots, fuschias, and the daring Viva Magenta Shade, accented with pops of Yellow Mimosa and preserved dyed ferns in vibrant orange to create a striking contrast.

Our models, Vanessa and Jason, are newly engaged in real life! We are so honored to have connected with them and witnessed their magic in these photos. So grateful for their collaboration on our styled shoot, and to share in their love for each other! It was such a dream.

Mr. G’s Tuxedos and Men’s Fashion provided the chic Ike Behar double-breasted tuxedo and patent leather loafers, as well as the viva magenta-inspired floral bowtie to complete Jason’s chic groom aesthetic.

Boston Bride graciously styled Vanessa in a stunning fit-n-flare, custom beaded champagne and ivory dress and romantic detachable chiffon skirt. Boston Bride sourced this amazing dress (and many others) from women designers in Ukraine and always seeks to support their beautiful lineage of handiwork on the world stage.

Our amazing photographer, Addie Roberge of Addie Roberge Photography, utilized a combination of pink uplights, subdued lighting, and flash photography in the scenes to create both romantic and on-trend looks that are highly requested by couples.

B. Remembered Weddings shot a beautiful highlight reel of the day, capturing Jason and Vanessa’s love story in a series of short clips. Their cinematic take on our stunning shoot and personal touch with their couple interview makes the video an absolute treasure for the couple for a lifetime.

Vanessa’s Hollywood glam hair was created by incredible stylist Nicole Greco, owner and founder of Hair by NMG, and accented with a gorgeous crystal comb from Boston Bride.

Vanessa’s makeup was an effortless and refined look by Beauty By Lo founder, Lauren Branch.

More to come from this incredible wedding-styled shoot, soon!

The Vendors:


Name: Hannah Gerry, Lead Marketing and Comms – Just Bloom’d Weddings


Instagram: @justbloomdweddings


Allison Hassard, Lead Designer, AIFD CFD – Just Bloom’d Weddings


Instagram: @justbloomdweddings



Instagram: @thedanestate


Addie Roberge, Addie Roberge Photography


Instagram: @addierobergephotography


James Toohey & Sophie Johnston, B. Remembered Weddings


Instagram: @b.rememberedweddings


Vanessa and her fiancé, Jason

Instagram: @Vivacious.honey


Nicole Greco, Hair by NMG


Instagram: @hair_bynmg


Lauren Branch, Beauty by Lo

Instagram: @beautyy_by_lo

Gown, Skirt, Crystal Hair Comb, Styling

Giggi Berube, Boston Bride


Instagram: @bostonbride

Suits and Styling

Keith Berube, Mr. G’s Tuxedo




Katie Kormushoff, Serif and Sans


Instagram: @serif_sans_designs


Amanda Gifford, Sweetly Designed Events


Instagram: @sweetlydesignedevents


Kaly Mueller, Kaly’s Cakes & Bakes

Instagram: @kalyscakesandbakes


2023: The Year of “Viva Magenta”

Created by potrace 1.15, written by Peter Selinger 2001-2017


Created by potrace 1.15, written by Peter Selinger 2001-2017

Introducing: the Just Bloom’d Wedding’s Blog!

Your new go-to resource is chock-full of our deep industry insights and knowledge, tips, tricks, resources, inspiration, and more to best prepare you for the wedding of your dreams!

Just Bloom'd Weddings

You May Also Enjoy:

When spring begins to blossom into early summer, so many of our favorite flowers come to life & become available to use for our weddings! The Queen of Flowers – The Peony!

Photo by Valeriia Miller:

Key Things to Know & How To Plan Accordingly in 2022 and beyond. As we head into the second half of 2022, we wanted to address a very important topic that has hit us from all industries and areas of the world: at this crucial time, we felt it was important for us to discuss […]

Just Bloom'd Weddings

We work 1:1 with each and every bride to create the bridal bouquet look that perfectly complements their own individual preferences, style, and aesthetic, offering our expert guidance on floral and greenery choices, sizing, and style that will work best for you.