2023: The Year of “Viva Magenta”
After the rush of the busy holiday season in the shop, our fearless lead designer, Allison, had a vision: Pantone Color of the Year had been announced for 2023, ushering in the promise of bold and vibrant days ahead!
2023 Pantone Color of the Year, Viva Magenta, is a berry-hued, blissful re-introduction to the world of color. After many of us have been through so much over the past few years, we were inspired to infuse celebration, striking color, and textures into our lives, and Viva Magenta gave us full permission to dive in.
We are thrilled and honored to be published by the highly esteemed wedding publication, Bespoke Bride, who premiered our shoot this week!
Inspired by the base note of Viva Magenta, Allison, and Marketing Lead Hannah, dove into color families and stylings that incorporated this beautifully bold shade seamlessly. Inspired by 4 distinct colorways and the regal air of each unique space within the stunning Dane Estate in Chestnut Hill, MA, Allison dreamed up each vision with the help of the Just Bloom’d Weddings Designer team Michael, Michael, Stephanie, and Beth to bring them to life with their special blend of floral magic.
Here we preview scene one, a gorgeous floral frame and cascading couch floral vision.
A breathtaking display of bright pinks, peaches, apricots, fuschias, and the daring Viva Magenta Shade, accented with pops of Yellow Mimosa and preserved dyed ferns in vibrant orange to create a striking contrast.
Our models, Vanessa and Jason, are newly engaged in real life! We are so honored to have connected with them and witnessed their magic in these photos. So grateful for their collaboration on our styled shoot, and to share in their love for each other! It was such a dream.
Mr. G’s Tuxedos and Men’s Fashion provided the chic Ike Behar double-breasted tuxedo and patent leather loafers, as well as the viva magenta-inspired floral bowtie to complete Jason’s chic groom aesthetic.
Boston Bride graciously styled Vanessa in a stunning fit-n-flare, custom beaded champagne and ivory dress and romantic detachable chiffon skirt. Boston Bride sourced this amazing dress (and many others) from women designers in Ukraine and always seeks to support their beautiful lineage of handiwork on the world stage.
Our amazing photographer, Addie Roberge of Addie Roberge Photography, utilized a combination of pink uplights, subdued lighting, and flash photography in the scenes to create both romantic and on-trend looks that are highly requested by couples.
B. Remembered Weddings shot a beautiful highlight reel of the day, capturing Jason and Vanessa’s love story in a series of short clips. Their cinematic take on our stunning shoot and personal touch with their couple interview makes the video an absolute treasure for the couple for a lifetime.
Vanessa’s Hollywood glam hair was created by incredible stylist Nicole Greco, owner and founder of Hair by NMG, and accented with a gorgeous crystal comb from Boston Bride.
Vanessa’s makeup was an effortless and refined look by Beauty By Lo founder, Lauren Branch.
More to come from this incredible wedding-styled shoot, soon!
The Vendors:
Planner/Producer
Name: Hannah Gerry, Lead Marketing and Comms – Just Bloom’d Weddings
Website: www.justbloomdweddings.com
Instagram: @justbloomdweddings
Florals
Allison Hassard, Lead Designer, AIFD CFD – Just Bloom’d Weddings
Website: www.justbloomdweddings.com
Instagram: @justbloomdweddings
Venue
Website: https://www.bc.edu/bc-web/offices/auxiliary-services/sites/dane-estate.html
Instagram: @thedanestate
Photographer
Addie Roberge, Addie Roberge Photography
Website: https://addierobergephotography.com/
Instagram: @addierobergephotography
Video
James Toohey & Sophie Johnston, B. Remembered Weddings
Website: https://www.brememberedweddings.com/
Instagram: @b.rememberedweddings
Models
Vanessa and her fiancé, Jason
Instagram: @Vivacious.honey
Hair
Nicole Greco, Hair by NMG
Website: https://www.hairbynmg.com/bridal
Instagram: @hair_bynmg
Makeup
Lauren Branch, Beauty by Lo
Instagram: @beautyy_by_lo
Gown, Skirt, Crystal Hair Comb, Styling
Giggi Berube, Boston Bride
Website: https://www.bostonbride.net/
Instagram: @bostonbride
Suits and Styling
Keith Berube, Mr. G’s Tuxedo
Website: https://www.bostonbride.net/menssuitstuxedosformalwear
Instagram: @mr.gs.tuxedo.mensfashion
Calligraphy
Katie Kormushoff, Serif and Sans
Website: https://www.serif-sans.com
Instagram: @serif_sans_designs
Rentals
Amanda Gifford, Sweetly Designed Events
Website: www.sweetlydesignedevents.com
Instagram: @sweetlydesignedevents
Cakes
Kaly Mueller, Kaly’s Cakes & Bakes
Instagram: @kalyscakesandbakes
Based in Sudbury, MA, we’ve spent over 35 years designing elevated, personalized wedding & event floral experiences for couples across New England.
With a deep passion for floral design and a truly personal approach, we turn your wedding day dreams into reality, ensuring every detail is absolutely unforgettable.
Together, let’s make your wedding bloom.
Where couples + creativity
collide.
JUST BLOOM'D WEDDINGS believes BEAUTIFUL floral ART is made
"“Happiness held is the seed; Happiness shared is the flower.”"
Words I Live by
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Did you know? In 2025, the wedding industry is poised for another record-breaking year, with couples prioritizing personalization, unique floral designs, and sustainability more than ever before. This year, we’re here to empower you with knowledge and creativity so you can plan your wedding without compromise—even in a fast-paced, ever-changing world.
What You’ll Find on Our Blog:
- Trend Spotlights: From bold floral installations to sustainable practices, we’ll explore the latest trends redefining wedding florals.
- Expert Tips: Our deep industry knowledge will help you navigate decisions like choosing seasonal blooms or maximizing your floral budget.
- Inspiration: Real wedding stories, styled shoots, and creative ideas to spark your imagination.
- Resources: Tools and guides to help you feel confident and informed every step of the way.
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" I’ve never been obsessed with the look of florals like I was on our wedding day. Everything was beautiful and beyond perfect. "
